We’re a couple of folk who get a buzz out of helping brands take their growth up a notch (we’ve all got to get our kicks somewhere, right?).
Our previous gig was spent leading the brand and marketing charge at Loaf*, finding success by challenging conventional thinking and making bold decisions in the pursuit of building something special. As the saying goes, ‘no risk it, no biscuit’.
Now we’re channelling this experience to help entrepreneurs and marketing chiefs of fledging consumer brands build their own special something.
*Growing the business from under £10M to nearly £100M in less than 10 years.
Building a business is hard work. Your talent can find itself overstretched and you can’t cover everything. But we can plug some of those gaps, helping consumer brands unleash their potential through marketing. We work in two ways, depending on your needs:
Or you can tap into our experience by reading our Biscuit Bites, where we blog about all things growth, brand and marketing.
We won’t make any pre-conceived assumptions about your business or guide you down a route designed to prioritise our own efficiency over your effectiveness (we are not fans of timesheets!). Instead, we’ll take the time to fully immerse ourselves in your brand, your marketing and your customer, properly getting under the skin of what makes your business tick.
We never assume that because something has always been done a certain way that it must therefore be the best way of doing it for you. We stay open to challenging everything, which often leads us down unexpected (and sometimes counterintuitive) yet very potent routes. Often the best approach can mean tearing up the rulebook and having the courage to do something radically different.
We’ll never be afraid to recommend something we believe in just because its impact can’t be precisely measured or predicted. And we won’t view lines on your P&L as simply costs to be squeezed. We’ve often found that the value that separates the most brilliant, high growth brands from the mediocre ones lies in creating a magic that that can only be felt, not measured.
We want to empower you to make your own decisions, not become dependent on us with expensive long-term contracts that become very difficult to switch from. We focus on embedding key principles and ‘ways of working’ that empower your current and future talent to do great things.
We love working with brands born out of a passion to create something meaningful and have a positive impact on the world. We treat each business we work with as if it was our own – thinking of every £ your business spends as if it were our own money. It’s how we’re wired (and we sleep better at night knowing we’ve done the right thing by every person we work with).
We led a clan of Loafers to grow furniture brand Loaf from around £10M to a smidge below £100M in less than 10 years. We loved the journey of building something cool and want to help others find the same joy.
After cutting his teeth in the car hire industry at Avis, Rob spent time at a digital marketing agency before heading up the marketing team at Loaf in 2013. As the company grew, Rob’s responsibilities broadened, joining the board of directors in 2016. He then assumed the role of Chief Commercial Officer in 2020, leading all things brand, product proposition & marketing including the e-commerce, retail and creative teams.
Other pursuits: Board game design
Favourite biscuit: Bourbon
After stints at Google and a digital agency, Caroline joined Loaf in 2013 to spearhead their digital marketing activity. The scope of her role increased as the company grew, becoming Marketing Director in 2022, overseeing the marketing and e-commerce function with a budget of over £10M, which included a sizeable amount for TV advertising.
Other pursuits: Forest bathing
Favourite biscuit: Pink wafer
Curious about our perspective on things? Have a nosey at our Biscuit Bites blog…
Tempted to cut marketing spend to improve your ROAS and protect profit? When profits are tight, it can seem like the sensible move – but it can backfire. Here’s the maths behind why more efficient’ marketing can actually shrink your bottom line. And the important metric that helps you focus on what really drives profit.
Many D2C brands saw explosive growth during Covid – but what looked like a new normal was often just a temporary spike. In this post, we explore how that surge distorted demand, leading to inflated confidence and costly over-investments.
Drawing wisdom from Theodore Roosevelt, and even Pixar’s Ratatouille, this post reflects on the courage it takes to bring something new into the world.
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Drop us a line – we love hearing from new people and learning about the cool stuff they’re up to. And if it looks like we can help, we’d be happy to carry out a free audit to see where your biggest growth opportunities lie.
The Biscuit Club 